The Pain of Change

"The Pain of Change"
Excerpt from The Best Kept Secret Podcast (Part 6/8)

​Jay: What are the pain points that you resolve for your clients, and why do they need you to get rid of that pain?
​
Joran: That's a good question because sometimes it's a little ambiguous. Some of the things we hear are, “We're constantly pivoting and we're unable to manage and respond to change in a timely fashion.” 

We call that decision fatigue. Or purpose fatigue. Like, “We've changed our North Star 10 times this quarter, where are we even headed?” 

Misalignment is another. Lack of clarity around who is setting the North Star. Does the team understand where we're going? Is everybody leaning in the same direction every 90 days? Do we have the right people in the right seats? All of that misalignment and chaos can be felt throughout the organization. 

Innovation wise, they might be feeling irrelevant. They might feel the pressure in the market to come up with new ideas or launch new programs or products. That creative spark might feel like it's gone out. Again, going back to the idea that people in a misaligned culture can be withholding and stop bringing their best ideas to the table. 

So, what can we do about it? What happened? Has this gone on for a long time? They don’t usually describe their own culture as toxic. But they'll say it's “uninspired” or “misaligned.” They may say, “We've got a lot of personal conflict or drama.” 

If you're an organization experiencing this, you are at great risk of churn, losing your top talent, and having to spend six months onboarding new talent. This, in turn, causes you to miss out on goals or KPIs and lose money. 

So, that's what we have our antenna up and are listening for. 

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