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3/14/2022

Visual Leadership in a Complex World

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In complex business environments, leadership cannot be off-boarded or outsourced. As leaders and executives, sometimes we blame the bad things happening around us on others, or the market, or circumstance.

Things like ineffective meetings, staff turnover, teams not hitting their goals, people holding back, lack of work/life balance, and not sticking to the strategy. These have nothing to do with other people and everything to do with the way you show up as a leader. 


It’s been said that “people don’t leave bad jobs, they leave bad managers.” The opposite is also true. People don’t follow ideas, they follow other people. Is your mission confusing and convoluted? Are there too many initiatives to remember? Have you made your vision of the future (and their role in it) crystal clear for the team? If not, chances are they will burn out. If they stop believing in your capacity to lead, you will no longer be their leader. No amount of bonuses or self-care days will undo it.

Executives and leaders experiencing complexity and overwhelm can do two things to establish leadership in complex environments: 

  1. Simplify business principles and involve your team in the use of visual communication methods and practice. 
  2. Align your teams around a cogent and balanced approach to short-term thinking (quick wins) and long-term thinking (innovation).

This alignment will look more like group storytelling than strategy. It will involve all of your people and involve them in visualizing things like retrospectives, journey maps, and cones of plausibility.

Consider how the diversity of voices, perspectives and competencies you convene and empower today will impact, amplify, drive, or disrupt your work in the future. Visionary leaders prepare for this long tail and are able to manage the business along multiple horizons.


The emotional benefits for leaders who can do this include: 

  • The confidence of knowing they have involved their team members in the process of "painting done" (being explicitly detailed with their vision or expectations) and have set them up to do the same.
 
  • The wisdom and clarity to know the difference between long-term innovation or development projects and short-term projects that will keep the team fired up and inspired.
 
  • The strength that comes from a team’s ability to wield the superpower of visual vocabulary in concert – which accelerates the thinking and communication inside your business. 

Some measurable results we have seen in leaders and businesses that can enable this kind of thinking and behavior in those around them include:

  • A global A/V integrator narrowing down a list of 13 strategic initiatives and “must-win battles” to three concise and memorable objectives that the entire organization could focus on over the next 90 days.
 
  • A Fortune 50 software company providing their sales team with a Deal Journey Map that engaged more stakeholders during discovery, optimized coaching calls, and increased adoption of and adherence to the sales process.
 
  • An increase in storytelling and visual thinking skills on an Agile coaching team tasked with training their clients how to build with speed and quality in the face of rapid change.

As mentioned in our book, Visionary Leadership, these types of leaders are able to do three things well:

  1. Take ownership of the problem - Take a hard look at your communication, planning, systems, and processes. Does everyone have access to the tools and software they need to become visual thinkers? Have they been provided with the necessary training? Do they celebrate and debrief after a launch or finished project? Does everyone know what success looks like for their role? If not, it’s on you. Own it and start doing better.
  2. Break the big thing into smaller things - Imagine you are cleaning out a closet. What are you keeping or tossing? How will you organize the work effort? Use a whiteboard, sticky notes or spreadsheet but start (visually) putting things into smaller and smaller buckets. You can then prioritize and start implementing.
  3. Ask for help - Don’t let your need for control keep you from greatness. Don’t work too far outside of your Zone of Genius. Surround yourself with people who are more capable than you are. The art directors (those in black t-shirts and glasses) aren’t the only creatives in your organization. Scrum masters aren’t the only ones who can put stickies on the wall. Innovation teams aren’t the only people who can test and validate business ideas.

Raise more visual leaders. Celebrate them. Watch them shine.

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3/14/2022

4 Reasons You Need a FACILITATOR FOr Your Next Meeting

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At Illustrious, we pride ourselves on a commitment to quality outcomes. We've been doing visual consulting and facilitation for nearly a decade and have seen first-hand the negative effects of a poorly-designed and executed meeting, session, or client engagement. 

As external facilitators, here are the top four reasons our clients give for using our facilitation services rather than facilitating themselves:


1. Participation

Our clients want to participate in the process. We’ve found that OKRs (Objectives and Key Results) in particular are difficult to facilitate if you want to also participate in the session. It’s not easy to consider your team’s interdependencies, listen to your fellow participants’ 90-day needs and goals, determine how it will affect your department, and come to a consensus on how to measure progress while also sorting and organizing stickies, summarizing and reflecting the group inputs, and keeping an eye on the clock.

2. Mastery

Over time, our team has developed a mastery of visual collaboration tools like MURAL and facilitation methods, ranging from The Grove’s Strategic Visioning process to Liberating Structures and Strategyzer to StoryBrand. Our clients rely on us to know which tool to use to help them solve their complex problems. 

3. Time

Deciding on the theme for a session; coordinating everyone’s calendars; sourcing artwork, illustrations, and photography; coding and deploying the surveys for the pre-work; designing the MURAL (or setting up the room); writing up the agenda, facilitator guide, and other necessary copy; collecting all of the deliverables from the session (survey results, recordings, graphic records) – these things take time. Most of our clients have roles that impact their business directly and know that time spent designing and prepping the session will be time spent not leading their team or fulfilling their role.

4. Results

Sometimes when a team chooses to facilitate themselves, they may neglect to ask challenging questions in order to protect their strategic plan (or someone’s job). Or they will design a session to reinforce a currently-held belief. This is called confirmation bias. Sometimes authority and esteem (see The Fundamentals below) hasn’t been established by the head of HR. Sometimes the VP of Sales has too many inside jokes or treats the women in the room differently than the men. Sometimes the Chief Innovation Officer talks too fast or over everyone’s head. Sometimes the CEO or President takes herself too seriously and elicits snickering when her back is turned. We are constantly told that people behave better and create the desired results when an external facilitator is leading the group.

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2/15/2022

I was fired for doodling

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Business Sketchnote, Circa 2019
It was 1995, and I was fresh out of high school. I had been a busboy, a bag boy, worked construction on and off as a mason’s assistant and labored in a fire sprinkler shop. It was time for me to buckle down and get a real job. I applied anywhere and everywhere. I wanted to be a graphic designer, and that's what I was studying in college, but I didn't have the experience. 

Eventually, I was hired at the Florida Spine Institute as a medical transcriptionist. A family member must have pulled some strings as a favor. My words per minute wasn't the most impressive, but I managed to land the gig. My interviews went well, I had filled out my W-2 forms, I was placed in the system and told to report to work on Monday. I was all set to go. 

It was my first day on the job when I sat in front of a computer screen, received a pair of headphones and began to drown in a stream of surgical dictation. 

It wasn't long before my eyes began to sting and my brain began to slow down. I choked on the flood of foreign, multisyllabic words coming through the headset. So, I paused the recording and took a break. 

Next to the computer sat a blank yellow legal pad and a blue ballpoint pen. I had been doodling on that yellow legal pad for no more than 5 minutes (probably a skull, unicorn, dragon or something) when the supervisor walked up behind me. She came to a full stop, cleared her throat, and asked to see me in her office.

Being caught doodling was a horrible feeling. The shame and remorse ran through my body.

I was sure that I was to be reprimanded for the doodling. I was convinced that I would be scolded and asked to focus and promise not to do it again and put back out on the floor. 

But that's not what happened. 

The venetian blinds in the supervisor’s office were drawn, giving her a slight silhouette. She sat in an overstuffed leather chair at a huge wooden desk. On the desk was one of those green banker’s lamps. It was the first time I’d seen one of those in real life. 

She said, “We don't pay you to draw.” 

Then she took a deep breath and said that it wasn't “going to work out.”

I was fired on the spot. And, it was baffling to me at the time. Part of me was shocked that there would be no second chance. Another part of me started to think that this was the way “grown-ups” in the “real world” operated. I feared this was the way adults did things – and that I wasn't ready for a real job.

I began to think that there would never be a place for me in the workforce unless I stifled my creative side; that my creativity might be my handicap.

Some people don’t recover from a soul-crushing brush with white collar corporate America. Some people allow the criticism of others to extinguish their spark. But, I knew that if I was to be successful and remain in integrity, I would need to either find a box to fit in that looked more like me or find a way to create my own. I vowed to find my tribe among creatives. 

I worked in music and PR and spent over a decade in media as a Marketing Director at a scrappy alternative news-weekly. Eventually, I landed a gig working for a consultant as a Graphic Recorder. I was paid to actually doodle in business meetings.

At the consultancy, I was surrounded by people who harnessed creativity and play to drive business outcomes. We made a living by thinking outside the box. We sketched, doodled, mind mapped, and built analog prototypes using scissors and glue. We filled every bit of blank space on the walls with Post-its. 

Today, I own my own consultancy and have trained many facilitators to do what I do. At Illustrious, we enable the art of visual thinking and innovation. And no one gets fired for doodling.

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2/10/2022

Your Future Org Chart: Interdependency and Team Design

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For those of you leading organizations in growth mode, you are continually having to balance efforts between the business you are and the business you are becoming. As your team expands, you’ll need to consider new and exciting (yes, they can be!) iterations of your org chart. 

I recently worked with a corporate team coaching client. We were tasked with building an interdependency journey in Mural that would allow leadership to measure where interdependencies were happening on their global finance team. Interdependency is not only a function of a team, it’s also a quality that emerges at the higher stages of team development (think storming, norming, performing, etc.).

If you’re familiar with McKinsey’s innovation horizons, you know that each level of product or portfolio planning requires new or different team members, leadership styles, mindsets, language, business systems, experimentation frameworks, and management methods.

Just as in innovation, interdependency has a similar way of scaling. According to the 1967 book Organizations in Action by sociologist James D. Thompson, for each level of team interdependence (pooled, sequential, or reciprocal), there are different levels of coordination required (standardization, planning, or mutual adjustment). 

Pooled - This type of task interdependence combines separate parts. Business units perform separate functions, not necessarily interacting or overlapping. Like a gymnastics team, however, their individual performance can negatively impact the rest of the organization.

Sequential - Like an assembly line, this type of interdependence means that one unit depends on the output of another before they can do their part. Planning and scheduling become vital to avoid bottlenecks in production.

Reciprocal - These units are highly interactive and reflexive. It’s sequential, but with the addition of multiple rounds or cycles. Teams or departments may adjust as the situation changes (think sales, marketing, product development, R&D, etc.) and if one department underperforms, the house of cards could come crashing down.

A lack of agreement between the types of interdependence and levels of coordination can reduce results, bruise relationships, diminish well-being, or shutter businesses. 
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For now, consider these questions:
  • What are your team's beliefs about how they will accomplish their work together?
  • Are they a gymnastics team (performing individual events, garnering cumulative scores)?
  • Are they a hockey team (requiring complex and spontaneous coordination)?

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I’ve built a Mural to explore this concept and lead a conversation around team design. It’s best used to prime the thinking of the CEO or executive team before moving into org chart / team design mode. Get a sneak preview here.

For more posts and templates like this, sign up for our newsletter, and if you need help designing or facilitating a workshop, let’s set up a call.

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1/31/2022

Innovation Types and Horizons

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McKinsey's Innovation Horizons
THE 7 TYPES OF INNOVATION

​ISO TC 279 defines innovation as "a new or changed entity realizing or redistributing value."

At Illustrious, we define innovation as the act of creativity and experimentation that turns your best ideas (and even your best failures) into value. This means that whether we’re talking about corporate innovation or a small business that encourages innovation best practices on small teams, you can’t have innovation without the ability to 1) generate and elevate new ideas, 2) iterate ideas into process maps and prototypes, and 3) validate and scale those idea prototypes into the right audience fit.
 
Innovation strategy falls into numerous categories. These include: 

  • Product Innovation - Making new products or services.
  • Process Innovation - Developing new processes for your supply chain, manufacturing or operations. These are usually driven by automation and technology (AI, robotics).
  • Organizational Innovation - Changes to business structure: making a new department, communication system, accounting procedure, etc.
  • Business Model Innovation - Sweeping changes to the way products are created, placed, positioned and sold. This may include shifts in vendors, suppliers and marketing teams as well as the creation of new value propositions. (Also known as Commercial Innovation.)
  • Management Innovation - Shifts in the way management teams operate the business and get things done. Think TQM (Total Quality Management), Agile Development, OKRs, EOS, etc.
  • Culture Innovation - Developing new values, assumptions and beliefs in response to market demands; Policy changes; New ways an organization tells stories internally and to the world. (Holacracy, DEI, unlimited PTO)
  • Service Innovation - Changes to the service model and the way value is delivered (internet-based financial services, telemedicine, etc.)

THE 3 HORIZONS OF INNOVATION

An organization’s innovation strategy also falls into what McKinsey and Company call horizons. These are the time-bound areas of focus for innovation efforts. 

The first horizon (H1) is the home for any short-term innovation strategy and includes both “incremental” and “notable” shifts along the value scale. Incremental shifts include improvements or additional unique features to products and services (think a toothbrush with rubber grips or a flipchart with handles). 

According to Magnus Penker, author of How to Assess and Measure Business Innovation, “notable” shifts include a “distinguishable advance in design, process or business model” (think the RAZR phone or disposable hearing aids).

The second horizon (H2) includes mid- to long-term innovation efforts and results in significant or “radical” shifts. This means there is an advance in the product or experience design as well as to the process or business model (think Southwest Airlines or iPod/iTunes).

The third horizon (H3) is where we see game-changing transformational shifts. The hallmark of the third horizon is that at least two important advances are made in a combination of design, process or business model. (Think market disruptors like the razor and blades model or the light bulb and electrical grid.)

Each of these corporate innovation types requires a different leadership style (entrepreneurial, democratic/participatory, coaching/charismatic, etc.). Each type requires a decision to buy, build, partner or do “open” innovation (collaboration outside the walls of the business). With each leap, what got you there will not get you where you’re going. At each horizon, you will take on new or different team members, mindsets, language, business systems and management methods. 

When you commit to the practice of innovation, you are not only committing to changing your surroundings, but also to changing yourself.

If you’re ready to have a conversation about the inner work required to lead innovation in your business, we’d love to help you shine. ​

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1/21/2022

What Is Visual Consulting? (and Why Seeing Is Believing)

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by Rachel Blasco

From updating your strategy to scaling your team, growth is change and change is hard.

Visual Consultants are hired to “facilitate the organization to perceive, understand, and develop the organization’s business and human processes, in order for the client to improve the situation themselves, as they define it.”

Visual Consultants work with clients to (quite literally) paint the picture their teams are trying to describe in vivid details that is clear and easy to understand. In other words, visual consultants are the map makers and cartographers for our ideas in order to define and put plans into actionable stories. 

Visual consulting is at its essence, storytelling. The practice developed out of the constant need for innovation in businesses that want to remain not only at the top of their game, but to continue to move the ball forward in their field. 

Visual consultants are at the intersection of three fields that have given rise to a new way of working: Visualization, dialogic practice, and change consulting. The outcome is both rewarding and inspiring to executives and teams alike. Visual storytellers and consultants both design and lead change in organizations and communities that may otherwise feel unmotivated or simply unclear on what the objectives and expected outcomes of the group may be. 

Ultimately, this is an orientation in process thinking and process leadership. So, clients seeking alignment on new visions, process transformation, innovation, culture change, and sustainable results get the results they are looking for in hiring a visual consultant to bring order to the chaos.

Why Seeing is Believing

In both high profile corporate coaching and small personal development circles, creating a clear picture around your goals and steps to get there is a central topic. Look at the vocal facilitators and consultants as pros at this. Navigating both verbal story and visual landscape, these experts bring design thinking and creativity to the gray landscapes of corporate agendas and enhance team enthusiasm and commitment. 

An article in Forbes, Neuroscience Explains Why You Need To Write Down Your Goals If You Actually Want To Achieve Them, discusses the research behind describing or picturing goals and the strong association with goal success; and, people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish what they set out to do. Think about visual facilitation and storytelling as the map to your destination. It’s much easier to get to where you are going if you have a better picture of what to expect or look for. It helps our monkey brains process more efficiently, and focus on what matters.

If you are experiencing the following, you may need someone to consult with on your vision, culture, story or strategy. Some of the main complaints among brands and businesses that would benefit greatly from visual consultants are:

  • Growing pains are felt throughout the business
  • Decision makers are trying to do everything themselves
  • The team lacks a cohesive mission or clear understanding of what needs to be done and why
  • You have no idea if you’re measuring what matters. 

With all of this in mind, and especially if you are experiencing any of these issues, it makes sense to hire visual consultants to facilitate innovation workshops and improve overall team output and performance while defining what the next chapter of your business will look like. 

If you still don’t know where to start or what this might look like for your organization, we’d be happy to schedule a quick 30-minute call.

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11/16/2021

The Inside Report on OKRs (Objectives and Key Results)

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​Do you sometimes feel like the people in your business are speaking different languages or reading from different playbooks? 

Do you fear that, if asked, your team wouldn’t be able to tell you what your top priorities for this year (or this quarter) are? 

You are not alone. 

64% of leaders believe their team can tell them the top priorities from memory. Unfortunately, only 2% can do it. 

Why the disparity?

Your business goals need to be kept simple. They need to be reduced to the fewest possible metrics, the fewest goals, the fewest steps, the fewest moving parts.

THEIR HISTORY

Objectives and Key Results (OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. 

It all began in 1954 when Peter Drucker published his book The Practice of Management, which introduced the concept of “Management by Objectives.”

In 1975, John Doerr, at the time a salesperson working for Intel, attended a course taught by Andrew Grove where he was introduced to the theory of OKRs, then called "iMBOs" ("Intel Management by Objectives"). 

The development of OKRs is generally attributed to Grove who introduced this approach at Intel. Grove later documented OKRs in his 1983 book High Output Management.

Then, as fate would have it, in 1999, Doerr introduced the idea of OKRs to Google. The idea took hold and OKRs quickly became central to Google's culture as a "management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization." 

Doerr published Measure What Matters, his definitive book about the OKRs framework, in 2017.

Christina Wodtke, who worked at Zynga with John Doerr, published her shorter (and arguably superior) book,
Radical Focus in 2016.


WHAT OKRs ARE (AND AREN’T)

OKRs are not a strategic planning, project planning, or performance evaluation framework. They are an alignment framework and are intended to get your team facing in the right direction and reading from the same page over the next 90 days.
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Imagine a construction company - let’s call them ABC, the Amazing Building Company - with no foreman, no plan, no deadline, and no meetings. The workers may feel pulled in many different directions, working on many things at once, and never have a sense of what anyone else is doing. You may actually feel like that now in your business.

If half of the workers at ABC are digging holes over the next few months, and the other half are filling them, the company makes no progress on their plans to break ground. However, if they decide that there is plenty of time to move earth later and that for the next 90 days they need all hands on deck to dig, dig, dig, then they will make significant progress on the plan. The workers will expend the same amount of energy, but now instead of feeling like they are in a swirl of inefficiency, they will feel oriented toward a common goal and be working toward something together.

OKRs are an ideal solution for businesses needing to achieve a specific goal or finish a certain project, prove or disprove a hypothesis, or get everyone on the team leaning into a specific process or change (a.k.a. “steering the elephant”) over the next 90 days.

An aligned team is an efficient team. And an efficient team is a powerful team.

WHY USE OKRs?

In practice, using OKRs is different from other goal-setting techniques (KPIs, SMART Goals, OGSM, Balanced Scorecards) because of the aim to set very ambitious goals. When used this way, OKRs can enable teams to focus on the big bets and accomplish more than the team thought was possible, even if they don’t fully attain the stated goal. OKRs can help teams and individuals get outside of their comfort zones, prioritize work, and learn from both success and failure.

Plenty of leaders do not put in the time to do their OKRs well. They are busy hiring, dealing with emergencies and top priorities, or chunking their time in an attempt to leverage and maximize their activity to output ratio.

The best leadership doesn’t break when it comes to setting strategy and key initiatives. They put in the time to discuss important ideas with their top executives because they know that an extra day spent planning will reap rewards down the line if executed properly.

Taking the time to plan OKRs and adequately assess them after each time period is a sign of respect for your colleagues and employees. It means you respect the placement of their time and efforts.

OKRs are only as effective as your commitment to using them and your efforts in creating them.

If you need help implementing OKRs in your business, let’s set up a call to see if we can help. 

You can also download our free e-book, OKRs 1.0: A Beginners Guide to Measuring What Matters in Your Organization, to learn more about the anatomy of OKRs and when to use them.

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11/10/2021

3 Ways to Make Your Headlines (or Subject Lines) More Compelling

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Guest post by Ashley Preston

You only have six seconds to capture someone’s attention.

It is a busy world out there and you’re competing against all of it. Information is constant in today’s day and age, and it is always coming at us. So how do you get people to look up and listen through all the noise? How do you get them to click on the link? How do you get them to care about what it is you’re saying?

I spent a lot of time in newsrooms writing the promos and teases that kept viewers tuning in and clicking articles, and I can tell you there are a lot of ways to do it – with some ways proving to be more effective than others.

These are the best techniques newsroom writers use to get you to look up, click the link, and see what they have to say.

First Thing First

The single most important thing you can do is create content that has value. None of these tips matter if you’re pumping out bullshit that has little to no value to your audience. If you don’t understand or care about what you’re writing about, there is a good chance your clients won’t either.

Make sure what you’re writing about is worth the paper (digital or otherwise) it’s written on. Make sure you clearly understand what the objective of your information is, and how it helps your customers. Knowing the value you're providing makes it easier to show others why they should take time out of their busy days to consume your content.

Sure, you can write bad content with interesting teases that get people to click or listen, but you can only do that so often before you lose credibility. 

Now that we’ve gotten that important disclaimer out of the way, here’s how you capture the attention of your readers or viewers with gusto.

Imagine This Scenario

Imagine a scenario where a family’s house burned down right before Christmas.

The family got out safely after a daring escape through a second-floor window, but now they don’t have a home or any presents to give to their children for the holiday. The Red Cross is helping, and a local charity is collecting Christmas donations.

The reporter covers the story – talking to the family about the fire, their escape, and the overwhelming sadness they feel when they think about Christmas morning. The reporter then talks to the organizations helping the family get back on their feet and have a good holiday.
The goal of the reporter’s story is to let the community know that the family is devastated by their loss, feels lucky to be alive, and that the public can still help make the holiday a little brighter for them.

There are several ways you could write headlines and teases for this type of story.

1. Call to Action

People react when there is a way to positively respond to information that upsets them.
In this instance, you would let the community know that they can do something to make this situation better. Oftentimes people feel helpless, especially in the face of bad news, so when people realize they can help, they will. A tease like this would focus on letting people know there are steps they can take to make things better for the family.

Example: “A local family barely escapes a fire that destroys everything they own days before Christmas; how you can help make sure that their holiday is still a festive one.”

2. Important / Interesting Facts

People love a good story, and we are drawn to shocking information.

While it is always important to lead with the most relevant information, it is also a wonderful way to turn someone’s head. These are the facts that people will remember and make people care; use that to your advantage. A tease like this would likely focus on the family’s escape and the community outpouring that quickly came in.

Example: “They barely escaped with their lives; a local family jumps from their second-story window to save themselves from a fire days before Christmas – what the community is now doing to help.”

3. Emotional Story

This is, without question, the most powerful tease element you can include. Most people are caring and can relate to the pain of others. It’s why I can’t hear Sarah Machlachlan’s 1999 hit “Angel” without thinking about dogs in cages. It is why music stirs us like it does. We are moved by raw emotion.

Emotional statements from people directly impacted by the situation stay with you. They help us empathize better with people. They encourage us to act. They help us better connect with ourselves and with others. If you can use an emotional tease, the general rule is do so, because you will usually see results.

In this scenario, a professional writer would lead with a statement from the family, something talking about how both grateful they are to be alive, but sad that their children will have nothing, along with information that the community can still help.

Example: “We are so grateful we made it out safely, but I still don’t know how we are going to tell the kids that Santa won’t be coming this year – what the community is doing to help a family who barely escaped a devastating house fire right before Christmas.”

Ponder This When Writing Headlines and Teases

All these techniques can be used together – a fact and the emotional toll it took on you, a fact with an action you can take, a brutal emotional plea and action you can take, etc. but make sure you factor in at least one of these elements.

When writing out your headlines and teases, ask yourself:
  • What should people know about this?
  • Who caused this or is affected by this?
  • How did this happen and does it affect the reader?
  • When did/will this happen?
  • Where can someone go for more information or to help?
  • Why should someone care about this or do something about it?

If you’re looking for more help getting your content strategy in the right place, or improving your internal communication, let us know. We are a group of business coaches (with a background in media and journalism) who are here to help you clarify your ideas, articulate your message, and execute your mission. We would love to help you show the world that what you’re doing matters. ​​

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10/14/2021

Mission Control: The Three Elements of a Powerful Mission Statement

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by Ashley Preston

Knowing how to clearly articulate your company’s mission is critical when trying to connect with your audience - be it customers, potential employees, or investors. 

The mission statement is designed to describe a business’s purpose and help distinguish it from its competitors. It outlines places of potential growth and provides team members with common goals.

In his book, Business Made Simple, Donald Miller writes, "Teams that are not united around a compelling mission waste time, energy and money moving in random directions that do not serve the overall objective of the organization.” He continues, “A leader who can help a team define a mission and who can remind the team daily of what the mission is and why it matters is a valuable gift to the organization." 

There is an art to crafting the perfect statement that is easy for you and your team to adopt. Here are three techniques to help you develop the impactful language you need to make a statement to the world.

Explain Who You Are and Why You Exist

Make sure you can clearly say who you are, what it is you do, and how it helps the client or customer. Lay out what main services you offer and define who those services are meant to serve. Explain why your offerings are valuable. Why should someone want what it is you are offering? 

Make sure you are specific. It will make you more memorable and help you find the right customers and team members for your business. If you can clearly explain what you do and what someone can expect when using your services, you are more likely to end up with happier customers and satisfied employees.

Inspire Yourself and Others

All choices should be grounded in reality - but mission statements can be a powerful tool in inspiring those who hear them. It can serve as an encouragement to team members who are working with you to implement your solutions.

For instance, Patagonia says in its mission statement that it aspires to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” 

While the company is not promising to solve all the world’s problems, it is promising to do its part to make responsible apparel and help save the planet. Staff members and consumers realize through a statement like this that the company supports environmental causes, and by supporting them, they are also doing something small to help that cause. 

There is a reason you started doing what you are doing. Make sure you can demonstrate how that mission can grow to better others and the world we live in.

Be Punchy to Be Memorable

Mark Twain once said that he sent a long letter because he did not have time to write a short one. While there are companies with mission statements that are paragraphs long, the best mission statements are ones that you could easily speak out in a sentence or two. It makes it easier for employees to relay and for customers to remember. 

Using the right language becomes crucial in that case. Every word needs to be chosen for maximum impact and understanding. Try to be as concise as possible. If it is lengthy, pare it down to sharpen its delivery. 

Once you have it in a place where you feel like it is short and sweet, make sure that the message is consistently used across all platforms and that the team is aware of the changes. Explain the value of aligning company actions with the mission’s intent – a mission statement is most effective when everyone is on board. 

It is worth taking the time to develop a relevant, impactful mission statement. It serves as a reminder of why you founded your business and where you are headed. It is the kind of language that can guide you and motivate your team for years to come. 

If you need help getting yours in the right place, let us know! Our experts can help guide you through the creative process and arrive at a mission statement that beautifully and efficiently describes your value and the impact of your work.

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9/28/2021

How You Do Anything is How You Do Everything

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An Interview with Joran Oppelt by Ashley Preston

​There are a lot of misconceptions around success.  


The dictionary describes it as “the correct or desired result of an attempt,” or “the fact of getting or achieving wealth, respect, or fame,” but how it is measured is highly subjective to each person pursuing goals. 

So the question becomes, “how should we think of success?”

That’s why I sat down with Joran Oppelt, the founder of Illustrious Consulting and an international speaker and author to get his thoughts on what “success” really is, how it is achieved, and what kind of mentality we should approach it with.

Here’s what he had to say about his journey, the biggest lessons he’s learned along the way, and some of the most common misconceptions he’s seen about what it takes to be successful.

Q: How can someone find success?

A: There might be a formula for sales, there might be ways to template out content, there are aspects of a business you can replicate and train, but no one can just hand you the roadmap to a successful business.

I wish people knew there are no gurus or experts that can turn them into an amazing CEO or business owner or manager. People are making things up as they go all the time – they’re building their airplanes in flight.

Relying on a step-by-step process pigeon-holes you into a certain way of doing things. The best entrepreneurs accept that there isn’t a precise process, there isn't an exact framework. It doesn’t work that way.

Q: Why is it important to find your own formula for success? 

A: Everyone has different markets and segments, so one-size-fits-all approaches aren’t going to solve your problems. Success is found by those who are willing to go out on a limb.

You give your power away when you allow yourself to think that one person’s book or system can help you hit your goals. That puts your chance to succeed outside of yourself. You’re not taking responsibility for your own future. You're avoiding experimentation, which is a vital piece of this whole puzzle. It’s how you learn important lessons and collect valuable data. When everything is an experiment, all you get is results.

Q: How do successful people talk about their endeavors? 

A: When I hear successful people talk about their wins, I hear how they worked to make their ideas fit – to get over whatever hump they had to – and come out stronger for it. They are unafraid to learn how to create a sales process or a marketing campaign. They are willing to experiment and to fail and to learn. It’s about seeing themselves as leaders.

Q: What kind of mindset do you need to be a success?

A: I’m a big believer in “how we do anything is how we do everything.” There is harmony and balance in the cosmos. At the micro level, if you’re intentionally steering the ship, those micro-adjustments will make a difference in where you go.

Are you messy? Are you late? Did your team hit its goals this year? Did you hit your goals this year? Think about your role in your own business and in your own life. I'll bet that you can draw a straight line from the attitude you have when you wake up to how you show up for your team or business to the results you see at the end of the quarter.

Q: What do you hope to instill in your coaching clients in order for them to own their own success?

A: My biggest coaching breakthrough is always when the client sees themselves as the kind of person they want to be. They can’t do that unless they put the work into changing their habits and thought patterns.

Once we understand the interconnectedness of intention and presence and strategy, then we have something we can build from. That mindset -- that kind of vision -- gives you a direction in which to experiment, the ability to see failure as an opportunity, and the opportunity to be reborn every day as someone who transcends their problems and includes what they’ve discovered along the way.

​

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    ABOUT THE Author

    Joran Slane Oppelt is an international speaker, author and consultant with certifications in coaching, storytelling, design thinking and virtual facilitation.

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